New business is tough.

You’ve worked hard to get more traffic to your web site using pay-per-click, or SEO, or telemarketing, and you’ve spent time optimising your site to make it easy for visitors to do what you’d like them to do – buy a thing, fill in a form, pick up the phone, whatever the conversion is for your particular business.

But what is that conversion worth, if that conversation stops there?

Opt-in Email marketing could turn your strategy from good to great, and here’s why:

Services

If you’re a service provider, like us, you’ll want a visitor to your site to ultimately do one thing – contact you and start a conversation about their need.

• Relevant email messages continue that conversation.
• Each message offers valuable information and demonstrates your experience and expertise.
• The frequency of your communications builds trust in your service.

You may be familiar with the rule of seven – that it takes seven ‘touches’ to achieve a sale. Email marketing will certainly fulfil a few of those seven touches and I can confirm from personal experience that the principal of frequency works.

Sales

If your conversion is an online sale from your e-commerce store, Email marketing can help you achieve repeat sales from those same customers.

You’ve spent money on clicks to get people to your site, and some of those people bought from you.

Assuming that you have their permission to send them Email

• this is a warmer audience with which you already have some history
• they already experienced your product and/or service
• they trust that you’ll deliver what they order
• they already have an account in your store

When compared to other methods, Email marketing typically represents a lower cost of sale , or Cost Per Acquisition (CPA), and can produce awesome results as part of the right business strategy.

To find out how we can help you achieve success with Email marketing, call us on 08000 47 47 14 or send a message: