For many of our clients new to Google AdWords, the most confusing element is how to achieve top positions on Google AdWords – the ranking system can be confusing.

We spotted this neat video which demonstrates the value of CTR and explains in simple terms how Google ranks your ads amongst competitors’ ads.

Learn more about quality score here.

Get one-on-one coaching from an expert.

Related posts:

1. New AdWords Formula: Better quality, or more profit?
2. AdWords Top Placement: Your Advantage
3. Get Negative