Why a broken Sony strengthens the brand.
I’ve known plenty of people that called themselves ‘Sony men’. That is to say, they bought in to the brand in a big way, particularly years ago. They’d only buy Sony hi-fi gear or their TV had to be a Sony. Personally, I’ve never considered myself a Sony man, […]

Google announced today that it is to commence testing on Demographic Bidding. You can already target specific geographic locations for your ads to be shown, and pretty soon you’ll be able to target particular demographics too.
Even if you don’t want to target specific demographics, there could be an incredible amount of value in the new […]

Watching Property Ladder last night (a show about buying and developing property, if you don’t know it), I was dumbfounded (as was the host) by the developer of a £650k house adding a double garage door to the front of the property, despite the fact that the area wasn’t large enough to get a car […]

If you’ve spent any time at all in the settings part of your AdWords campaign, you’ll have seen that Google offers a location targeting tool. By default, Google runs your ads everywhere in your chosen country, to everyone, across its Search and Content networks.
That’s fine, to a point - but what if you don’t, or […]

Recently, a number of AdWords campaigns I’m working have been sailing very close to the limits of what Google will permit in a single AdWords account.
Anyone who is a subscriber to the ‘long tail‘ principal will know that generating variations and combinations of keywords is good practice to find lots of niche little terms that […]

A guest post by Media Relations guru, Tony Garner, Viva PR.
Web Sites that Work
We live in an exciting age. In some ways it has never been easier to communicate with people and a lot of that is thanks to this T’interweb thingy. Blogs, websites and e-shots are cheap and relatively easy to set up, even […]