Google AdWords includes a wonderful, often unused feature for negative keywords. This allows you to filter out the unwanted irrelevant traffic that would still cost you money in clicks, but not gain you anything in sales.
Using the example of a campaign selling hubcaps, if you don’t sell Renault hubcaps, make sure you use “-Renault” in […]

A colleague posted me this article about the online marketing economy.
Big Bubble? Maybe. Big Trouble? Definitely.
There’s nothing like a bit of Google-bashing, huh? Bill Gates must love it! It certainly takes some of the usual negative attention away from Microsoft.
If Google is squeezing the AdSense partners, and I don’t especially advertise on the content network […]