Dr Steven Covey calls it ’start with the end in mind’, in his recent post Seth Godin suggests it as ‘follow through’. The lesson for both is the same:
Work with your customers in the knowledge of the end result. If your end result is a quick sale and no repeat orders, where is the motivation […]

Initially, I was a little sceptical about this change, and I still am. As Google suggests in its post, we’ll have to monitor campaigns over the next few days or weeks (depending on the number of clicks you usually achieve) to see what difference this makes.
Actually, I have established a circumstance where this is beneficial. […]

There’s a change coming to the way that Google currently chooses the position of your ad in the pecking order. The whole post makes confusing reading and I’d recommend reading it a couple of times.
It’ll be interesting to see how it pans out. Right now, the placement of your ad is not just based […]

Google has this clever way of presenting results that are most relevant to the searcher. I completely agree with this policy - a searcher wants to find the most relevant results. This helps you to build campaigns that acquire clients for the lowest cost.
However, there’s a downside: what if you’re searching for a product or […]

Google has just added a new report to the range available on the AdWords platform, the Search Query Performance report. I know that many people struggle with the choice of keywords to get the performance that they want from their campaign.
In my experience, this is typically where many businesses form the opinion that Google AdWords […]