The Guardian reports on the falling profits in mainstream music. The supermarkets have got in on the act and do what supermarkets do best: they squeeze suppliers’ margins and commoditise products.
More evidence of the Individual Revolution: there’s more profit in the specialist, niche markets as Adam Webb discovers.
However, it is beyond the mainstream that things […]

I finally completed my ‘brain-dump’ of my experiences with Google AdWords.
This is only part of the story, of course. If done well, AdWords will get you visitors. Without putting as much effort in to the rest of the strategy, you’ll end up just paying for visitors to land on your site, and disappear without engaging […]

In such a crowded world, with so many messages, so much media, life has become about relevance. In this recent post on Campaign Monitor’s blog, the author describes how he received an Email from someone he knew, someone he had agreed to receive Emails from about a subject in which he was interested. He’d given […]

Some time ago, I engaged the services of a supplier, offering a service to me that required a deep understanding of the business in which I worked. That supplier knew their offering well and provided excellent service to a wide range of clients.
With this project, they failed - why?
Because they didn’t understand the business. They […]

I found this on the wonderful GapingVoid site. If I could only comment without detracting from its simple genius.

I recently read this post on the official Google blog. It clearly demonstrates Google’s leverage of a willing audience to upsell products. That, and blowing it’s own trumpet, of course.
Google has built a massive audience of its blog, many receiving posts using an RSS reader or just visiting the site regularly, I noticed that Outlook […]