If you merely value a customer on turnover and profit alone, you’re missing a big chunk of capital. I love this recent post at Dawud Miracle’s blog which describes seven ways to make your customer fall in love with you. Dawud suggests that ‘when you’re in love, you can’t help telling people about it:

1. Be nice
2. Be fully attentive
3. Exceed their expectations
4. Listen to what they’re really telling you
5. Help them understand how
6. Always follow up
7. Stay in touch

It’s a great seven-point plan that will work well, but needs to be implemented in appropriate ways for different products and services.