Steve Holstein posted on his blog that Brad, from Paxton, Illionois received his copy of the latest Harry Potter book, Deathly Hallows, three days early and speculates that the e-tailer in question probably planned the ‘accident’ in order to gain publicity.

Well, it sure worked. In another bizarre (or planned?) unexpected release, Lily Allen was shown on Channel 4’s, The Friday Project revealing her third nipple. According to Lily, one in ten people have one.

Why then, did Jo Whiley report on her afternoon radio show on Radio 1, with an audience of over 4.5 million listeners, that over 400,000 people had watch the video on YouTube?

Planned or not, Lily is already popular, but this much press can’t do any harm to sales of her album and single. Talking of which, how about Boy George and the community service lark, and George Michael and the whole public toilet affair. Perhaps the spinners are doing too good a job, and these accidental, personal revelations just appear to be planned?