So, how useful is it?
Not least the whole Harry Potter thing, but we appear to be in a wizard-driven society, or at least much of the online experience is. That’s all well and good and many times, like this, it can work well. What it doesn’t do, is give as much flexibility - it’s a […]

If you merely value a customer on turnover and profit alone, you’re missing a big chunk of capital. I love this recent post at Dawud Miracle’s blog which describes seven ways to make your customer fall in love with you. Dawud suggests that ‘when you’re in love, you can’t help telling people about it:

Be nice
Be […]

Dictionary.com defines acquisition as
The purchase of an asset such as a plant, a division, or even an entire company.
What do you do with an asset? Maintain it so that you can get the most benefit from it for the longest period of time? If the asset were a building, you’d ensure that it retained […]

Why does search marketing work? Seth Godin describes in his post, Permission, Junk and Spam, how marketing has changed since 1999:
The result of Google and the prevalence of search means that people are far more forgiving of things that need to be sought out, and less patient than ever with selfish marketers that insist on […]

In a recent post on Seth’s Blog, Seth explains that we’re all irrational and describes how around 40% of auctions on e-bay sell for greater than the buy it now price.
In the cold light of day, it is irrational. But there’s a reason why this happens: in an auction of this nature, whether it’s on […]

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Why the purchase of software or hardware (which can sometimes cost millions to the company) that enable a company to capture informations and details about individual customers that can be used for […]

Steve Holstein posted on his blog that Brad, from Paxton, Illionois received his copy of the latest Harry Potter book, Deathly Hallows, three days early and speculates that the e-tailer in question probably planned the ‘accident’ in order to gain publicity.
Well, it sure worked. In another bizarre (or planned?) unexpected release, Lily Allen was shown […]

Being in business development and marketing for as long as I have has turned me in to a bit of a cynic. Google has made its online office tools, Docs, Spreadsheets etc. available as a hosted solution free for educational organisations in the US, and announced in this post, (Official Google Blog: Nonprofits mix it […]

Today, a colleague gave me great example of when expectations don’t appear to matter. He’s currently going through the painful process of selling/buying a home and has had to engage with different agents to view properties and so forth.
He reported a concerning trend: agents appear to be over-valuing properties to get the instruction. Once the […]

Managing expectations correctly can be a full time job. Seth Godin recently posted on his blog that
most of the time, you’re challenged with this: high expectations that must be beat.
Over the years, I’ve worked with people that habitually over-promised and under-delivered. It’s a tough place to be and usually only ends in disappointment, mistrust and […]